WHATIFTHEWORLD GALLERY

Whatiftheworld acts as a platform for a new generation of emerging South African contemporary artists, and was selected in 2007 by Contemporary Magazine (London) as one of the ‘Top 50 Emerging Galleries from Around the World.’ This fast-rising young gallery has become a destination point for curators and collectors to experience innovative work, and to become acquainted with some new names. By giving voice to new talents, the gallery intends to grow public dialogue and critical debates within the contemporary art community, and to provide an alternative to the traditional art structures and institutions. Whatiftheworld has been firmly behind the careers of several rising stars on the South African contemporary art scene, and is committed to building and nurturing strong relationships with each artist to support their continuing professional development. The gallery has hosted a series of critically acclaimed solo and group exhibitions, and published numerous catalogues and artist monographs.