Avril is the founding director of CAJ: culture, arts and jobs. She is a development economist with more than 15 years professional experience in the field of culture, development, creative industries and creative city development, and more than 25 years in project management, organizational governance, policy development, industry strategy and training. Avril has conducted creative mapping studies, prepared policy positions, developed strategies to strengthen the creative industries and has also developed generic cultural policy frameworks for Africa and training tools on fundraising and enterprise development for arts organisations in Africa on behalf of the Arterial Network. She has worked as a consultant for governments as well as UNCTAD, ILO and UNESCO throughout Africa. She is a member of the Expert Facility which UNESCO established on Cultural Policy and Governance undertaking missions in Seychelles and Mauritius.